You Sunk my Partnerships!
I’m sure I’m not the first or the last, but I’ve recently received an e-mail that enraged me.
Why? Well, why don’t you read it and then I’ll tell you why after:
Dear Influential Blogger,
- Content/Subject matter
- Demographics of the target reader
- Your readers will appreciate this daily content/information you are providing them and keep them interested in your blog.
- You will be outsourcing the creation of this content for free.
- By providing additional value to readers, you will create loyalty and word of mouth
- This can all be done automatically with the use of RSS feeds. Less time for you to maintain your blog.
So here’s why I’m enraged:
1. It’s a FORM E-MAIL! It’s not even addressed to me! Seriously Anthony, how can you expect to make a lasting partnership if you DON’T EVEN KNOW WHO I AM!
2. How is this a win-win situation for me? I get nothing out of the deal except trashy-looking, ad-ridden RSS feeds. They get free advertising and I get jack $hit? THEY UNDERESTIMATE ME.
3. I love that they have to tell me that “the creation of daily original content is important and time consuming” because I obviously don’t know that.
4. I checked out their website. It uses Blogger!!! So it’s not really a website. it’s a blog. And not a very good one. I don’t link to crappy blogs and I definitely won’t link to crappy blogs masquerading as legitimate business websites!!!
Instead of deleting spammy e-mails like this, I prefer to reply….
Oooooooooh I LOVE to reply.
Want to see what I replied with?
While I am flattered at the recipient of this form e-mail, I am unsure if I want to to participate in such a partnership. After all, since I am an “Influential Blogger” I should be using my talent for good and not evil, don’t you think? I’m unsure if an important blogger such as myself should clog my valuable blog space with spammy-looking ads and feeds which would not only cheapen my brand, but also risk sending my readers running for the hills.
If you had truly read my blog, you would know that it is entirely independent and funded through my full-time job as a PR rep –yes, you see, I know how the game is played– as well as the excess of my own closet. I have laid out my philosophy about working with so-called partners in black and white (and pink).
In case you missed it, here is my position on partnerships/sponsors: I do not have partnerships or sponsors, nor do I want them. My blog is the product of my opinions, not of my desire to make money from what I’m sure is yet another internet fad. Independent blogging is an endangered phenomenon and I, for one, will not be part of the exhaustive plundering of first amendment rights in the digital world.
However, you will be receiving substantial coverage when I blog about your preposition. Any press is good press, is it not?
A great way to build partnerships is through positive communication, not blast e-mails. How have you dealt with these situations? Do you just ignore them? Or are you trigger-happy like me?